28. August 2026 Marketing
Point cards can now also be managed in the Premium redemption mode: instead of paying out points as a monetary value, a defined premium is redeemed instead.
Previously, point cards resulted in a payout – collected points were converted into a monetary value and settled. In the new mode, you instead deposit a product and the number of points required for it, for example a care product for 100 points.
For customer loyalty, this is a different lever: a concrete premium is more tangible than a discount amount, and by choosing the product, you can control what the points are ultimately worth.
