28. September. 2012 | von Christopher Rudolf

Basecut for everyone: Whether you're a Michelin-starred chef, an actor, or an average Joe – they all come and are equally welcome guests at Andreas Reinsch's hair salon basecut in Kreuzberg.

For a few months now, master hairdresser Andreas Reinsch has also been using the advantages of zeitfest software and is very grateful for this kind of work relief – because business is booming. We visited him after closing hours in his cosmopolitan salon at Oranienplatz.

zeitfest: What was your first thought when we walked into your hair salon and introduced zeitfest to you?
Andreas: At first I thought: Oh God, here comes someone else trying to push something on me (laughs). But you convinced me. And I also had the thought in my head that I wanted and needed to change something. You also came across very professionally, very reserved in my assessment. And because of that I decided to try it with you.

zeitfest: You had some concerns about computers at first.
Andreas: I'm an absolute layman when it comes to computers. I'm still someone who likes to carry his calendar handwritten. My biggest reservation was always that the computer could crash and suddenly everything is gone.

zeitfest: What took your fear away?
Andreas: You promised me a lot and have kept everything so far. I hope it continues that way. That I can always reach someone at your company in the future if I need help and don't end up in a call center where they just waste my time without really being able to help me.

zeitfest: How were you initially equipped technically in your salon?
Andreas: Manual. Quite classic, the way you do it, with erasing. I had a website, but no internet in the salon itself. You set all that up for me.

zeitfest: You've already used one of the various zeitfest features and sent emails to your customers as appointment reminders. How did they react to this innovation?
Andreas: Yes, my customers now get a reminder and can read via email when they have their appointments with me and don't have to call me here all the time. That's great.

zeitfest: So there's also positive feedback from your customers about zeitfest?
Andreas: Yes, they're very very happy and even wanted to reply to the email they received (laughs). Besides, about 20 percent of my customers live abroad and now have an electronic reminder and don't have to constantly call me here in Germany anymore, that's already very good.

zeitfest: What do you expect when your customers can soon book appointments independently?
Andreas: In the future we want to largely save ourselves the work with the telephone. Because the constant ringing is already very exhausting. Especially since we're here in the salon six days a week from morning until late in the evening.

zeitfest: How did your employees react to the changeover?
Andreas: Very positively. At first they asked how it works here and immediately got an explanation from me. In principle it's very simple.

zeitfest: Would you recommend zeitfest?
Andreas: Yes. If things continue as they have so far, definitely!

zeitfest: How would you encourage colleagues who, like you, want to change something and are still offline?
Andreas: I would say: try zeitfest. Done!

zeitfest: We wish you all the best and thank you for the pleasant conversation!