3. Juni. 2012 | von Christopher Rudolf

After five mouse clicks and a couple of hours of waiting, toilet paper is delivered to your door. And you have to discuss getting a hairdresser's appointment?

In the beginning, we created heaven and earth. OK, that was someone else – but with such a tight schedule, he certainly could have used some help. The poor guy had to work on Saturday after all. And work so hard that he took Sunday off altogether. He's credited with many other important moments in our history ("The PC crashed again? Then you chisel the Ten Commandments in stone and I'll postpone the invention of the computer by 2000 years!"), but eventually we were left to our own devices. And ever since, we've been trying to make life more comfortable for ourselves.

Since we largely live online now, that's working out quite well. A former bookshop now sells everything you could possibly need. If you have too much of it, you can turn it into cash on a well-known auction platform. Once the junk room is fully gilded, you can quickly book a vacation from the proceeds – all without leaving the house. You don't need to complain about lack of social contact either; all 783 friends are just a mouse click away. And they're happy to share their thoughts in 140 characters with the whole world. There's no need to talk about trends here; "Web 2.0" has been the standard for years.

A long way A few years ago, things looked different: You sat together with 140 others in the waiting room of an office and silently begged the digital display to show your number. Eventually, your desired number appeared. And with it came the realization that you could waste your time in a more pleasant way. Nowadays, no problem: You can keep yourself busy with your smartphone in the waiting room. Or even smarter: You book an appointment online in advance.

Simple solution zeitfest wants to make this possible. Booking an appointment isn't rocket science, but it can be tedious. Sundays (yes, those Sundays...), waiting customers, no one answers the phone – it all just drags things out unnecessarily. The customer knows what he's looking for. He even knows when he has time. And since he's constantly holding his smartphone in his hand, he could just as easily book the appointment with it.

Ten years ago, you thought carefully about whether a web presence made sense. Today it's mandatory; online booking is still optional for it. We can only speculate how this industry will develop. But experience shows us: nice features that make everyday life simpler catch on. Especially when you can operate them with your phone. Take advantage of this early opportunity and make it zeitfest!