18. November. 2020 | von Anna-Lena Lewerenz

Whether it's Valentine's Day, Easter Special, Black Friday or Christmas: Seasonal discount campaigns are ideal for encouraging new and existing customers to book an appointment or provide their loved ones with a gift voucher.

Plan offers

Special offers should be well planned. It is advisable to not discount all services directly that you offer in your business. Instead, think about which services you would like to introduce to your customers. Suitable examples are:

• High-priced services with high margins, which are normally not booked by price-conscious customers
• New services that many of your customers don't yet know about or are hesitant to try
• Discounted vouchers (e.g. gift vouchers worth €100.00 at the price of €85.00)

Make individual services bookable with discounts online

Even during your campaign period, many of your customers will book an appointment "as usual". Consider whether these customers should also see the discounted special services, or whether they should only be bookable for customers who become aware of your campaign through your advertising campaigns or social media channels.

For example, a customer who clicks on your offer on Facebook should not first land in the "normal" booking process and see all services. It makes much more sense for the customer to have the promotional service already in the shopping cart after clicking and only needs to select the date and time. Belbo offers the following options for this:

• Promote individual promotional service: Online booking URL
• Selection of multiple discounted services on a clear booking page: Landing pages

We recommend creating a new category with its own services for your campaign so that you can distinguish them from existing services and also evaluate them statistically. Give the promotional services a meaningful name (e.g. "Microdermabrasion 20% discount"), so that the customer is consciously aware of the discount during the booking process.

Create an online voucher shop

With your own voucher shop, customers can independently purchase and download vouchers online. This also makes sense outside of campaign days! You can find out how to set up your own voucher shop here.

Advertise!

Of course, your customers need to know about your campaign. You can draw attention to your campaign in various ways:

• Newsletter to your customers (read more about newsletters in Belbo here)
• Your own website and social media such as Facebook, Instagram or TikTok
• Shop windows, customer stoppers or flyers

Add tracking code

If you have hired an agency to coordinate your campaigns, they may want to track the results of the campaign. Companies such as Google and Facebook provide codes for this that can be integrated into Belbo. Read more about the tracking code here.

Little tip: Of course, you can also measure without the tracking code how many customers have noticed your campaign! Read more about statistics & reports here.